Who’s being coached?
Once a practice regarded as remedial for the most disruptive and problematic of employees, executive coaching has morphed into a resource for the most talented, apt and capable on a company’s lineup.
If you were looking at executive coaching ten years ago, the landscape for the practice - as well as it’s targeted clients - was drastically different from where it stands today. Coaching was once utilized for problematic or toxic employees that lacked potential or motivation. Employees that exhibited the opposite character - those that were smart, driven, enthusiastic - were ignored by the practice and were, by no means, the targeted client. This has changed. Completely. Those involved in the industry realized that coaching was not best utilized as a reactive technique. Coaching is best used, instead, as a proactive practice. By recognizing talent and giving that talent the resource of a good executive coach, coaching is a method for developing potential, building awareness, setting goals and gathering feedback. Being targeted by an executive coach signals that you are a valued employee or asset that is worthy of even further development and resources.
So who is using coaches for their team? Sure – it sounds great on paper, but what companies are putting this into practice?